Art Director

Responsibilities

As an Art director there are many things that you need to do; generate original ideas, produce storyboards or sketches of ideas, present ideas to the agency's creative director, account managers and client, work up designs and finalise copy, appoint graphic designers, artists, photographers and film crew, select film locations and oversee photo and film shoots, and to oversee the final edit of all advertisements for presentation to the client.

Qualifications

There are no set qualifications. Most art director entrants have a degree, higher national diploma or foundation degree in graphic design, advertising design, art and design, illustration or fine art. Most courses require a portfolio of art and design work. Postgraduate degrees and diplomas in advertising are available. The Diploma in creative and media may be relevant.

Experience

A strategic understanding of business objectives and the ability to manage a talented team of designers. With several years’ experience, you’ll have the skills to design for the brand and the user, create strong conceptual pitch work and communicate the creative vision to the client.